Start9 Embassy Pro - 1 min product animation

Electric Loft was tasked with producing a 1 minute 3D animated promo video for Start9's new personal server, the Embassy Pro. As their most powerful server offering, they suggested the video exude the high performance and sleekness of a futuristic spacecraft. Their slogan “Sovereign Computing” needed to feature heavily.

Music was carefully selected to convey the right tonal & emotional narrative of grandeur & ‘epicness’. A visual language was developed…dark, sleek, spaceport vibes. Material surfaces emulated spacecraft-level engineering. Lighting and reflections were adjusted to highlight the sleek edges of the Embassy Pro. The animation communicated both the essence of the device as well as its high performance features.

The engaging and emotive copy was placed strategically between shots with a matrix-like animated font. The final result was praised highly by Start9 as an emotive, thrilling artwork that celebrated their product.